POWER IN EVERY PROJECT
PURPOSE IN EVERY STEP.
VISION
To be the trusted marketing partner in the Kingdom and GCC, empowering brands to build cohesive, creative, and data-driven marketing journeys that deliver growth with purpose.
MISSION
To deliver top-notch marketing solutions across the Kingdom and MENA region — driven by innovation, creativity, and measurable impact. We are committed to our clients, stakeholders, and community, keeping them at the heart of everything we do.
MOH - MINISTRY OF HEALTHSEPSIS AWARNESS
AWARNESS CAMPAIN TWITTER
For the Sepsis Awareness Campaign, the goal was to make understanding the disease simple and engaging for the end user. We developed cartoon-style family characters who acted out different scenarios, illustrating key symptoms and actions in a relatable way. Complemented with clear, visually appealing infographics, the campaign successfully captured attention on Twitter and resonated with the Saudi audience, making critical health information easy to understand and share.
LEXUS - SAYIDATYYOU'RE WORTHY OF IT تستحقينها#
AWARNESS CAMPAIN TWITTER
Below is the first drafted version 🙂
Below is the after version 😉
A Collaboration Campaign with Lexus & Sayidaty Following the historic royal decree issued in September 2017, and His Royal Highness MBS’s declaration in June 2018 allowing women to drive in Saudi Arabia, I led a strategic collaboration campaign between Lexus and Sayidaty digital magazine, the #1 women’s platform in the Middle East. The campaign promoted the launch of the Lexus RX7 M, highlighting its advanced features tailored for women drivers. I was privileged to develop the co-branding strategy, content direction, and storyboards, creating a compelling narrative that celebrated empowerment and mobility. The campaign resulted in 12 engaging episodes, offering valuable safety advice and driving tips for women. It was a truly memorable and inspiring experience, merging creativity with cultural significance.
AVALON PHARMAWE'VE GOT YOUR BACK حنا بظهرك#
GUERELLA AGGRISSIVE
Alpha Plus - Muscle Pain Relief
TAMKEEN HRSaudi COVID 19
ANIMATED AWARENESS CAMPAIGN
When the ubiquity of the pernicious coronavirus reshaped daily life in Saudi Arabia, I wanted to make health communication simple, human, and relatable. That vision became The COVID Family, an animated awareness campaign that spoke to people in their local Saudi dialect, turning fear into understanding through humor and storytelling. From concept and strategy to the first episode’s animation and content, I led the creative before handing it to Tamkeen for expansion.
SAUDI CENTER FOR COMMERCIAL ARBITRATIONSCCA18 CONFERENCE
PLAN , BRANDING , STRATEGY , CONFERENCE
MY APPROACH
OBSERVE
ANALYZE
PLAN
DESIGN
EXECUTE
MANAGE
LEARN
OPTIMIZE
REPEAT
Discovery Phase
Execution Phase
Optimization Phase