PROFESSIONAL SUMMARY

Self-made Tech-savvy marketing & digital transformation leader with 15+ years driving brand success across Retail, Technology, and F&B sectors. Proven track record of transforming global and regional brands through integrated campaigns, brand strategy, digital innovation, and marketing automation. Expert in lead generation, conversion rate optimization, and leveraging customer insights to maximize ROI, engagement, and loyalty, A results-driven cross-functional leader, combining creativity, analytics, and business intelligence to deliver sustainable growth across B2B, governmental, and consumer sectors.

Proven ability to lead multi-country teams, including 8 specialists across USA, China, Dubai & KSA at Anker, 10 members across China & Dubai at Xiaomi, and ERP teams in Jordan with AUMET. Skilled in managing diverse vendors and suppliers to ensure seamless execution, cost efficiency, and high-impact campaign delivery across global and regional markets.