Led digital transformation for Cantonal Group, integrating CRM automation, omnichannel communications (social, WhatsApp, website), and a cloud-based contact center. Increased weekday dining footfall by 32% and off-season occupancy by 25%+. Executed 360° marketing campaigns across F&B outlets and Cantonal Catering, including influencer marketing, seasonal activations, loyalty programs, and B2B partnerships, driving revenue growth and guest engagement. Manage full P&L responsibility for F&B outlets and hotel marketing operations, including budget planning, cost control, revenue forecasting, and ROI optimization to maximize profitability.

At Pencil | Global, I had the opportunity to lead strategy and marketing activities across a diverse portfolio of industries, including Industrial, Financial Services, FMCG, F&B, Retail, IT, Law Firms, Cybersecurity, Marketing, Training, and Investments. This exposure gave me a unique advantage in developing a well-rounded marketing perspective. Working with companies from different sectors allowed me to sharpen my analytical skills, adapt to varied business models, and craft tailored strategies that drive measurable results. It also strengthened my ability to translate complex market insights into actionable campaigns, positioning me as a versatile marketing leader capable of delivering growth across multiple industries.

Directed marketing strategy for Anker, Soundcore, Eufy, Nebula, and Ankerworks in KSA. Managed digital and offline campaigns, social media, e-commerce platforms, BTL retail activations with KDRs, IRs, and wholesalers, as well as content localization and Saudization. Oversaw product launches, promotions, and seasonal campaigns, delivering measurable improvements in brand awareness, customer acquisition, and retention. Managed the full P&L for the KSA marketing division, including budget allocation, cost optimization, and ROI tracking to ensure profitability and sustainable growth.

Xiaomi Technologies | Retail & Marketing Manager (Jan 2020 – Feb 2022) Developed and executed retail marketing strategies across IR, KDR, and wholesale channels. Managed online and offline campaigns, e-commerce, social media, POSM distribution, roadshows, BTL activations, and incentive programs. Led content localization, team operations, and promotional bundles, delivering market share growth, enhanced brand visibility, and improved customer engagement.

During my time at NTC - Najd Telecom Company, I gained extensive experience in retail marketing and brand management within the competitive mobile distribution sector. I learned to effectively manage CRM lifecycle processes from purchase to service, developing comprehensive customer journey strategies. My top achievement was successfully overseeing the rebranding from Najd Telecom to NTC, which included developing new marketing contracts with major brands like Vivo, Infinix, Xiaomi, and Samsung. I also managed Marketing Development Fund (MDF) agreements, negotiated favorable terms with suppliers, and executed impactful roadshows and events that significantly increased brand visibility and market share.

At AUMET ERP Solution, I developed comprehensive business development and market penetration strategies in the highly competitive ERP landscape. I learned to build and manage high-performing sales and operations teams from the ground up, positioning AUMET as a top competitor against established players like Odoo, SAP, Oracle, and Falcon. My top achievement was successfully launching AUMET ERP in Saudi Arabia, securing 245 pharmacy chains in the first year and scaling to 970 chains by year two. This experience taught me how to develop strategic partnerships, create localized content for the KSA market, and implement effective customer success frameworks that significantly improved client retention and satisfaction.

At Marcomarabia, I established and led the Social Media Department, developing comprehensive digital marketing strategies for diverse international clients. I gained extensive experience in creating content calendars, developing pre-sales presentations, and implementing creative online marketing solutions across various platforms. My top achievement was managing long-term social media projects for global brands like Garmin, Cisco, and Asus, building strong customer relationships and product awareness. I also learned to develop corporate branding strategies, manage database building, and create impactful case studies that demonstrated measurable results for our clients across multiple industries.

At IGEC, I gained invaluable international marketing experience working with educational sectors across more than 100 countries worldwide. I developed expertise in product development, presentation strategies, and global exhibition management. My top achievement was developing and executing the company's own exhibitions and roadshows around the world, including successful Australian and USA Road Shows in 2012-2013. I learned to manage complex international operations across 15 branches globally, developing business partnerships throughout the Arab region and Middle East while overseeing marketing teams and suppliers across multiple continents and cultures.

My role as Creative Manager at Marcomarabia marked the beginning of my leadership journey in the creative industry. I started as a solo creative and successfully scaled the department into a full in-house creative studio with designers, 3D artists, animators, content writers, and web developers. I gained comprehensive experience in managing multidisciplinary teams and overseeing concept development across print, digital, motion graphics, and web platforms. My top achievement was directing the creation of bilingual content for diverse clients across retail, FMCG, corporate, and governmental sectors, while developing high-impact sales pitches that directly contributed to winning key accounts and expanding project scope with major international clients.